After halting X’s Grok, Irish regulator launches probe into Google AI

The Irish Data Protection Commissioner has launched a cross-border investigation into whether Google is complying with GDPR in developing its AI systems

Google may be in regulatory trouble for using EU citizens’ personal data to train its AI systems.

Ireland’s Data Protection Commissioner (DPC) has announced that it has opened an investigation into the tech giant, questioning whether its AI activities are compliant with GDPR.

The Irish regulator says it will investigate whether Google complies with EU privacy law when it hoovers up and analyses personal data to train its AI systems. Google recently embedded its Gemini AI assistant into the latest Pixel 9 smartphones.

The move comes just weeks after the Irish DPC got X to permanently halt its Grok AI from sucking up personal data from Europeans’ social media posts for the purpose of training its own systems.

Earlier this year, Meta announced that it would not release some of its ‘multimodal’ AI services in Europe because of…