Could Dublin get an economic windfall from Taylor Swift?
Taylor Swift is taking Europe by storm and is preparing to perform in Ireland this weekend, prompting some pundits to envisage an economic windfall as fans flock to her sold-out shows in Dublin’s Aviva Stadium.
It is hoped Swift could provide a shot in the arm for an Irish economy still recovering from the Covid pandemic and a cost-of-living crunch.
But there is one problem: “Swiftonomics” is not actually real.
She may be a megastar revolutionising the music industry, but once the excitement wears off, you will need a magnifying glass to spot the economic benefit.
Take Stockholm as a case in point. Close to 180,000 fans attended her three shows in May, with half of them coming from abroad and generating close to 850 million crowns (€75 million) in turnover for the city.
That is a great three-day haul for Stockholm but a drop in a bucket even for the modestly-sized Swedish economy, which ranks eighth in the European Union with annual output of $623 billion (€582…
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