Fáilte Ireland reveals how much it paid influencers like Roz Purcell and Sarah Slattery to promote Irish tourism
Fáilte Ireland spent almost €165,000 on 29 trips for influencers to promote tourism last year
Fáilte Ireland spent almost €165,000 on 29 trips for influencers to promote tourism last year.
The tourism development authority paid out €142,228.03 in total in fees to 11 social media stars, who created content about Irish destinations, local businesses and activities, in an effort to boost domestic tourism with a younger audience.
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