The Indo Daily: Splitting the G – Shock at potential Diageo sale of Guinness amid the rise of the ‘Guinfluencer’

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For decades, Guinness has been more than just Ireland’s favourite beverage —it’s been a cultural icon, and for better or worse, a symbol of Irishness across the world.

In recent months a new force has emerged in the online world. Meet the ‘Guinfluencer’ – fans of the stout who review pints, comment on ‘domage’ and ‘shtick’ among other characteristics.

With stout shortages over Christmas causing chaos in the UK, and ‘G’s being split like they are going out of fashion, it feels like what was once the everyman’s stout has reached peak public hysteria.

But now, whispers are growing louder that Diageo, the global drinks giant and owner of ‘The Black Stuff’, might be looking to sell off the legendary stout.

A Bloomberg report on Friday said Diageo was exploring a potential spin-off or sale of Guinness, in what would be the biggest corporate change for the Irish beer brand since it was merged with Grand Metropolitan in 1997. Stock market-listed Diageo was…