Diageo is considering spinning off or selling its historic Guinness beer business, according to reports.
Bloomberg News reported on Friday that the drinks giant is also reviewing the future of its 34 per cent stake in Moët Hennessy, the drinks division of luxury firm LVMH.
It comes amid a testing period for Diageo boss Debra Crew, who has seen the company’s shares steadily decline under her leadership over the past year-and-a-half.
In November, Diageo shares hit their lowest level since 2017.
The company has already reportedly looked at the potential sale of its Pimms liqueur and Ciroc vodka brands over the past year.
The fresh reports said people familiar with the matter said a potential spin-off or sale of Guinness is being studied among a range of possibilities.
Bloomberg reported that the Irish stout business could be valued north of 10 billion dollars…