Crackdown on TV and radio alcohol ads comes into effect from today
(David J Phillip/AP)
A daytime broadcasting ban on alcohol advertising comes into effect from today, with ads for alcohol products restricted to certain time periods on TV and radio.
The new watershed does not allow alcohol marketing on television from 3am to 9pm and on radio on weekdays between 3pm to 10am the following morning.
It aims to help reduce the level of exposure of children to alcohol promotion.
Alcohol Action Ireland (AAI) has welcomed the enactment of the ban, but has called on Government to “stop dragging its heels” on two further sections of the Public Health Act that are yet to come into effect.
CEO Dr Sheila Gilheany described the Public Health (Alcohol) Act 2018 as a “suite of quite modest measures designed to provide some degree of protection from the tactics of an aggressive industry acting against the population’s health through relentless marketing”.
The new rules on alcohol advertising are part of Section 19 of the Public Health (Alcohol) Act, which has…
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