Red wine tops festive tipples for Irish drinkers
Red wine is expected to be the most popular tipple in households across Ireland this Christmas.
Research has indicated that Merlot in particular is topping the poll as Ireland’s wine of choice this festive season while natural wines are also on the rise among younger drinkers.
The research, commissioned by Musgrave MarketPlace, found that more than a third of drinkers are opting for red this Christmas Day, while some 10 per cent will not drink wine.
Despite Sauvignon Blanc reigning supreme as Ireland’s favourite grape variety all year round, red is the festive preference particularly among the older age groups with almost 40 per cent of those between the age of 35-55 years preferring red over any other wine variety with their Christmas dinner.
For 18–34-year-olds, it was neck and neck between red wine and Prosecco, with each taking a quarter of the vote.
Residents of Limerick bucked the nationwide trend however, staying true to their love of a Sauvignon Blanc all year…
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