Viral Northern Ireland pub returns with touching Christmas advert about grief

The co-owner of a Northern Ireland pub which went viral for its Christmas advert last year is back with a new one encouraging people to “cherish” their loved ones.

Charlie’s Bar in Enniskillen, Co Fermanagh, returned on Friday with the advert showing an upset elderly woman reading a handwritten letter from her late husband, featuring black and white overlays of her memories with him, before sitting with her son and granddaughter at the bar.

The letter was written from the perspective of the husband before his death as he shares memories about his family.

The pub went viral in 2023 for an advert about an elderly man who is joined by a couple who sit, drink and talk to him, which earned more than six million views on X, formerly Twitter.

Una Burns, 33, who is also manager of Charlie’s Bar, said this year she wanted the advert to share a message about looking out for…

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